In case you haven't heard,
there is a football game being played just outside New York City on Sunday. I
believe they call it "the Super Bowl." Television advertisements for this
year's game are said to cost four million dollars for a thirty-second ad. It is
estimated that more than one-hundred ten million people will watch the game
across this country, many at parties in homes and a variety of other
establishments. The opposing teams this year are the Denver Broncos and Seattle
Seahawks, featuring the best offense against the best defense in the National
Football League. I remember the first Super Bowl, played in the Los Angeles
Memorial Coliseum in January of 1967. The Green Bay Packers defeated the Kansas
City Chiefs 35-10, before a crowd of just sixty-one thousand, thirty-three
thousand tickets short of a sell out. One reason given for the poor attendance
was the exorbitant price of the tickets, a whopping $12. By the way, television
commercials for that first Super Bowl were forty-two thousand dollars per each
thirty-second ad.
One can see that this annual event has grown exponentially through the
years, watched now on television sets, computers, smart phones, and other
electronic devices around the globe. For three and one-half hours, not counting
the eight or nine hours of pre-game coverage, life as we know it will stop to
observe this championship football game. Monday morning productivity will most
likely be down as many workers won't make it in to work after a night of
partying. Is it worth it all? I guess it depends on who you ask. Does it
change the world? Well, I suppose that depends on who you ask as well, though
beyond the losing and winning team's fans, the game's impact probably matters
little.
Such energy, such expense, such mobilization of resources and human
involvement...all for a football game! Makes you wonder what we're truly
capable of when looking at the challenges before us as a nation and world.
Perhaps it reminds us that we can do incredible things when putting our minds
and muscles and checkbooks to work. Perhaps it reminds us of the significance
of making good use of these resources in ways that truly make a difference in
our world. Perhaps it calls us to prioritize our lives, gaining a perspective
not for the largess of these events, but a smaller focus of energy and
resources where you and I can truly make a difference.
February 9-16, millions of people won't be watching and millions of dollars
certainly won't be spent, but our Westwood family will partner with others to
provide food and shelter for folks who would otherwise truly be left out in the
cold. It won't be a week of competition pitting opposing teams against one
another, but rather will feature a unified community of believers investing
themselves in the lives of others. Yes, I'll watch the game, probably laugh at
a few commercials, and find it a good excuse to eat more than I should, but the
better investment of my time will come in quiet gestures of hospitality shared
with you and our guests in the shelter of God's house, known as Westwood Baptist
Church.
We won't affect the outcome of the Super Bowl, but you and I will impact
the lives of men and women whose need for shelter, food, and warm welcome will
be displayed during hypothermia week. That's truly an event worth participating
in!
Jim Abernathy
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